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    The fine art of Radio Imaging... Who are you talking to?
    Darren Robertson
    • Feb 6, 2020
    • 4 min

    The fine art of Radio Imaging... Who are you talking to?

    The following are a few more things to think about that might put you a little more in the picture when it comes to your audience.
    20 views0 comments
    Celebrities, why don't we use more of them?
    Darren Robertson
    • Oct 17, 2019
    • 2 min

    Celebrities, why don't we use more of them?

    The other day I was doing a job for an international client of Voodoo Sound. It was a radio promo for a Carlos Santa concert that was...
    7 views0 comments
    Why have we stopped Bragging?
    Darren Robertson
    • Oct 17, 2019
    • 2 min

    Why have we stopped Bragging?

    I love the quote by Muhamid Ali that I have used in the image for this article. Provided we can back it up, why don't we shine a light on...
    5 views0 comments
    Why Should I spend money to Image my Station?
    Darren Robertson
    • Oct 17, 2019
    • 2 min

    Why Should I spend money to Image my Station?

    In Hollywood, the quality of a movie is mostly referred to as the production value. Basically, those films with bigger budgets tend to...
    6 views0 comments
    Creativity - How Three Russian brothers will change the way you think about the way you work...
    Darren Robertson
    • Oct 17, 2019
    • 2 min

    Creativity - How Three Russian brothers will change the way you think about the way you work...

    As well as Imaging Radio stations around the globe, I also co-host and Produce a podcast called "the Mojo Radio Show". Recently I was...
    4 views0 comments
    Lesson from Rock #1 - How to write great business copy.
    Darren Robertson
    • Oct 17, 2019
    • 3 min

    Lesson from Rock #1 - How to write great business copy.

    The reason one writes isn’t the fact he wants to say something. He writes because he has something to say.” ~Francis Scott Key Fitzgerald...
    3 views0 comments
    Writing Effective Radio Spots
    Darren Robertson
    • Oct 17, 2019
    • 3 min

    Writing Effective Radio Spots

    May 6, 2018 "Great production starts with colourful copywriting that activates senses and stimulates imagination." Z100’s former Creative...
    4 views0 comments
    What can Imaging producers learn from Australia's most prolific Breakfast Radio Personality?
    Darren Robertson
    • Oct 17, 2019
    • 2 min

    What can Imaging producers learn from Australia's most prolific Breakfast Radio Personality?

    My listeners are my best researchers, I know what matters to them, I get down in the trenches with them and I stand up for the battler. I...
    1 view0 comments
    The Content Director, Imaging Producer relationship. How to make it work.
    Darren Robertson
    • Oct 17, 2019
    • 4 min

    The Content Director, Imaging Producer relationship. How to make it work.

    "The most important thing in communication is hearing what isn’t said." The relationship between Imaging Producer and Content Director is...
    10 views0 comments
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    At Voodoo Sound we provide a full range of audio services for jobs large and small. We focus on delivering smart, cost-effective solutions that help our clients achieve the Audio Image they desire, from full campaigns to one-off projects.

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    Our aim is to help you work faster and smarter. so, we have designed both our studio, and workflow to help you get the most out of your workday. Our 'disruptor business model' will save you precious time and money, or alternatively, maximise your budget and profitability.

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