The following are a few more things to think about that might put you a little more in the picture when it comes to your audience.

The other day I was doing a job for an international client of Voodoo Sound. It was a radio promo for a Carlos Santa concert that was...

I love the quote by Muhamid Ali that I have used in the image for this article. Provided we can back it up, why don't we shine a light on...

In Hollywood, the quality of a movie is mostly referred to as the production value. Basically, those films with bigger budgets tend to...

As well as Imaging Radio stations around the globe, I also co-host and Produce a podcast called "the Mojo Radio Show". Recently I was...

The reason one writes isn’t the fact he wants to say something. He writes because he has something to say.” ~Francis Scott Key Fitzgerald...

May 6, 2018 "Great production starts with colourful copywriting that activates senses and stimulates imagination." Z100’s former Creative...

My listeners are my best researchers, I know what matters to them, I get down in the trenches with them and I stand up for the battler. I...

"The most important thing in communication is hearing what isn’t said." The relationship between Imaging Producer and Content Director is...