The following are a few more things to think about that might put you a little more in the picture when it comes to your audience.

The other day I was doing a job for an international client of Voodoo Sound. It was a radio promo for a Carlos Santa concert that was coming up. When the spo...

I love the quote by Muhamid Ali that I have used in the image for this article. Provided we can back it up, why don't we shine a light on ourselves and our a...

In Hollywood, the quality of a movie is mostly referred to as the production value. Basically, those films with bigger budgets tend to have higher production...

As well as Imaging Radio stations around the globe, I also co-host and Produce a podcast called "the Mojo Radio Show". Recently I was listening to an older e...

The reason one writes isn’t the fact he wants to say something. He writes because he has something to say.” ~Francis Scott Key Fitzgerald I write most days, w...

May 6, 2018 "Great production starts with colourful copywriting that activates senses and stimulates imagination." Z100’s former Creative Services Director, ...

My listeners are my best researchers, I know what matters to them, I get down in the trenches with them and I stand up for the battler. I care, what they car...

"The most important thing in communication is hearing what isn’t said." The relationship between Imaging Producer and Content Director is obviously a vital o...