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The fine art of Radio Imaging... Who are you talking to?

The following are a few more things to think about that might put you a little more in the picture when it comes to your audience.

Celebrities, why don't we use more of them?

The other day I was doing a job for an international client of Voodoo Sound. It was a radio promo for a Carlos Santa concert that was...

Why have we stopped Bragging?

I love the quote by Muhamid Ali that I have used in the image for this article. Provided we can back it up, why don't we shine a light on...

Why Should I spend money to Image my Station?

In Hollywood, the quality of a movie is mostly referred to as the production value. Basically, those films with bigger budgets tend to...

Creativity - How Three Russian brothers will change the way you think about the way you work...

As well as Imaging Radio stations around the globe, I also co-host and Produce a podcast called "the Mojo Radio Show". Recently I was...

Lesson from Rock #1 - How to write great business copy.

The reason one writes isn’t the fact he wants to say something. He writes because he has something to say.” ~Francis Scott Key Fitzgerald...

Writing Effective Radio Spots

May 6, 2018 "Great production starts with colourful copywriting that activates senses and stimulates imagination." Z100’s former Creative...

What can Imaging producers learn from Australia's most prolific Breakfast Radio Personality?

My listeners are my best researchers, I know what matters to them, I get down in the trenches with them and I stand up for the battler. I...

The Content Director, Imaging Producer relationship. How to make it work.

"The most important thing in communication is hearing what isn’t said." The relationship between Imaging Producer and Content Director is...